In Part 1 of this collection we famous the development in higher demand for legal companies walking hand -in-hand with pricing pressures, and came to the unavoidable conclusion that legislation firms that want to have a competitive edge and differentiate themselves among their competition will must be proactive with initiating an alternative payment preparations (AFAs) technique. The hassle to design a legal services firm to answer that twin mandate can put on many faces — starting from separate subsidiaries operating beneath a father or mother umbrella (a la Alphabet) to totally different crew structures within the firm itself.
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My Canadian promoting legislation providers include advice in relation to: anti-spam legislation (CASL); Competitors Bureau complaints; the final deceptive advertising provisions of the Competition Act; Internet, new media and social media promoting and marketing; promotional contests (sweepstakes); and gross sales and promotions.
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Particularly drilling down to tasks carried out, routine and in any other case, and agreeing on a methodology for figuring out the fee to finish those duties at various levels of the firm (g. associate, associate, paralegal) in addition to find out how to greatest staff the matter is vital at this stage.